“Their existence stirs our imagination. We feel their energy and their pure, unbridled spirit. To spend time with wild horses is to reach deep into your own soul and find your own freedom, whatever that may be.” — Sandy Sharkey

For acquiring customers and building brand engagement, advertising is a time-tested essential. The following strategies will help you write better, more effective copy for print and online advertising, and increase the response to your advertising message. Several inspired and award-winning ad examples are included to start your creative juices flowing.

With the start of the new year, many of us are thinking about setting goals and making changes for the coming year. As a horse industry business owner, you may have some major resolutions in mind for the year ahead. Perhaps you need to invest in technology to improve efficiency, develop and market a new product or service, or improve your social media marketing.

A drug that has been widely used in Thoroughbred racehorses in North America could increase the risk of sudden death, according to a new study. The research also identified other risk factors associated with sudden death, relating to the circumstances of the race and individual histories of the horses.